Virgin Media

We’re better together

We did DR with a difference, proving that hardworking Direct Response ads don’t need to sell out to sell stuff. We tapped into modern culture using recording artist Lava La Rue. We told the story of Aamira, who went from practicing skate tricks when online gaming, to landing them for real. And we pimped up the brand with a lowrider and one of the hottest tracks ever by Snoop Dogg.